[{"id":650993172804,"handle":"all-products","title":"All Products","updated_at":"2026-06-03T12:16:03+01:00","body_html":"","published_at":"2025-09-04T10:37:40+01:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Mild"},{"column":"title","relation":"contains","condition":"Standard"},{"column":"title","relation":"contains","condition":"Strong"},{"column":"title","relation":"contains","condition":"Max"},{"column":"title","relation":"contains","condition":"Wholesale"},{"column":"title","relation":"contains","condition":"Focus"},{"column":"title","relation":"contains","condition":"Boost"},{"column":"title","relation":"contains","condition":"Surge"}],"published_scope":"global"},{"id":650048373060,"handle":"boost-140mg","title":"Energy – Boost (140mg Caffeine)","updated_at":"2026-06-03T12:16:03+01:00","body_html":"\u003ch3 class=\"MsoNormal\"\u003e\n\u003cstrong data-start=\"480\" data-end=\"515\"\u003eStronger drive, steady release.\u003c\/strong\u003e\u003cbr data-start=\"515\" data-end=\"518\"\u003e\n\u003c\/h3\u003e\n\u003cp data-start=\"480\" data-end=\"746\"\u003eBoost packs the power of \u003cstrong\u003etwo cups of coffee per pouch\u003c\/strong\u003e - powered by \u003cstrong data-start=\"597\" data-end=\"636\"\u003ecaffeine, Alpha GPC, \u003c\/strong\u003eand \u003cstrong data-start=\"597\" data-end=\"636\"\u003eL-theanine\u003c\/strong\u003e. Built for long workdays, gym training, or whenever you need consistent, smooth energy to stay switched on.\u003c\/p\u003e","published_at":"2025-08-06T10:13:38+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Boost"}],"published_scope":"global"},{"id":634821312836,"handle":"cola-ice","updated_at":"2026-06-03T12:16:03+01:00","published_at":"2024-11-13T17:28:59+00:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"MUSE Cola Ice Pouches","body_html":"\u003ch2 class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eClassic fizz. Cool finish.\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eMuse Cola Ice is the throwback favourite, reimagined for modern life. Enjoy the taste you know and love; crisp, sparkling cola with a refreshing icy twist that keeps every pouch satisfying from start to finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eMore than just flavour, Cola Ice is about moments: powering through late-night projects, adding extra drive to your workouts, or kicking back with friends without missing a beat. With steady release and zero sugar, it’s cola without compromise.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eWhy You’ll Love It:\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eClassic cola sparkle with a refreshing cool edge\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eClean, steady support without sugar, smoke, or mess\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003ePerfect for workouts, busy days, or social nights out\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eSpecifications:\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eAvailable as Nicotine, Energy, or No Nicotine Pouches\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eSlow-release technology for smooth, consistent effect\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eTobacco-free, sugar-free, discreet design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eRecyclable packaging\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e"},{"id":649963143492,"handle":"energy-pouches","title":"MUSE Energy Pouches","updated_at":"2026-06-03T12:16:03+01:00","body_html":"\u003ch2 class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eClean Energy, Anytime You Need It\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eEnhanced with \u003cstrong\u003eAlpha GPC\u003c\/strong\u003e for focus and \u003cstrong\u003eL-theanine\u003c\/strong\u003e for calm clarity, each pouch delivers a smooth, sugar-free boost that lasts up to 45 minutes.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eFrom the early workout to the midnight deadline, Muse Energy Pouches deliver clean, long-lasting focus without sugar, jitters, or sudden crashes. Compact, discreet, and designed for modern life, they’re your pocket-sized boost; ready whenever you are.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eChoose Your Strength\u003c\/span\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eFocus (70mg)\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e – A gentle lift, equal to about one cup of coffee. Ideal for daily use, study sessions, or calm concentration.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eBoost (140mg)\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e – Twice the kick, built for gym sessions, long workdays, or times when you need to stay switched on for hours.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eSurge (200mg)\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e – Maximum power. Designed for endurance sports, night shifts, gaming marathons, or demanding projects. (Recommended one pouch per day at this strength.)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eWho They’re For\u003c\/span\u003e\u003c\/b\u003e\u003c\/h4\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eMuse Energy Pouches are made for people who:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan lang=\"EN-GB\"\u003eWant a \u003cb\u003esugar-free, crash-free\u003c\/b\u003e alternative to energy drinks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan lang=\"EN-GB\"\u003eNeed \u003cb\u003esteady focus\u003c\/b\u003e for study, office work, or creative projects\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan lang=\"EN-GB\"\u003ePush through \u003cb\u003eworkouts, training, or demanding physical days\u003c\/b\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan lang=\"EN-GB\"\u003eWant \u003cb\u003eportable energy\u003c\/b\u003e that fits in their pocket, anytime\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eUnlike coffee or canned energy, Muse gives you smooth, reliable caffeine that lasts — without the sugar, spikes, or crashes. Discreet and mess-free, it’s energy you can trust wherever life takes you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003ePick your strength. Choose your flavour. Power through your day with Muse.\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-08-04T11:09:06+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Energy Pouch"}],"published_scope":"global"},{"id":622984331588,"handle":"original","updated_at":"2026-06-03T12:16:03+01:00","published_at":"2024-05-15T15:23:46+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Original Range Pouch Flavours","body_html":"\u003cp\u003e\u003cspan\u003eStep into a world of timeless tradition with our Muse Original. Crafted for connoisseurs who appreciate the classics, this collection embodies the essence of authenticity and heritage. From the brisk coolness of Cool Mint to the nostalgic sweetness of Cola, each pouch offers a familiar yet refreshing experience. \u003c\/span\u003e\u003c\/p\u003e"}]
Cola Ice Boost (140mg) serves up classic cola sweetness with a refreshing icy finish, alongside clean, powerful energy — equal to two cups of coffee, without sugar, jitters, or crash.
Why You’ll Love It:
140mg caffeine for powerful, lasting energy
Alpha GPC – boosts focus for study, work & gym performance
L-theanine – balances stronger caffeine for steady energy
Classic fizzy cola with an icy edge
Slow-release formula for smooth, consistent focus
Sugar-free, calorie-free, and discreet
Made in Britain & lab-tested for quality
Who It’s For:
Gym-goers pushing harder in training
Professionals powering through long workdays
Anyone needing strong energy that lasts
Lifestyle Fit: Perfect for avoiding energy dips, fuelling travel, or powering through workouts. Cola Ice Boost also shines as a refreshing evening lift for social occasions.
How to Use: Place under your upper lip and enjoy the slow release of energy for up to 45–60 minutes. Limit use according to your daily caffeine tolerance.
Place the pouch under your upper lip and let it rest. It will release flavour and satisfaction gradually for up to 45–60 minutes.
How long does each pouch last?
Each pouch is designed for slow release and can be enjoyed for around 45–60 minutes, depending on your preference.
Is this flavour/strength right for me?
Choose your strength based on cravings or energy needs: lighter strengths for daily balance, stronger options for heavier cravings or demanding situations. Each flavour is crafted for taste preference, so you can find the one that best fits your routine.
Can I carry these pouches discreetly?
Yes. All Muse pouches are slim, mess-free, and odour-free, making them easy to carry and use anytime, anywhere.
Choosing a selection results in a full page refresh.
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Welcome to Muse.
Only people 18 and over can place orders with us. Enter if you are 18 years or older.
