Our Story

Muse began with a simple question: What if everyday habits could feel cleaner, lighter, and more in tune with modern life?

In a world of smoke clouds, sugar spikes, and quick fixes that fade too fast, we wanted something different. Something discreet. Something designed to support balance, focus, and confidence, without compromise. That’s how Muse was born.

We’ve built Muse on three foundations: innovation, care, and accessibility. Every pouch is crafted in Britain to deliver smooth, steady support with no smoke, no sugar, and no sudden crashes. Just consistency you can rely on, wherever life takes you.

But Muse isn’t only about nicotine or energy. It’s about freedom. The freedom to work, train, travel, or socialise without being held back by outdated habits. The freedom to enjoy the ritual without the harm. The freedom to move forward at your own pace.

Our flavours are bold and crafted to last. Our slow-release technology keeps you steady. And our fair pricing ensures progress is never out of reach.

At Muse, we believe habits aren’t broken, they’re reshaped. We exist to make that journey easier, more enjoyable, and more sustainable. Because when you feel steady and supported, you can live better, one pouch at a time.

Find your balance. Find your focus. #FindYourMuse