[{"id":650993172804,"handle":"all-products","title":"All Products","updated_at":"2026-04-21T12:25:28+01:00","body_html":"","published_at":"2025-09-04T10:37:40+01:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Mild"},{"column":"title","relation":"contains","condition":"Standard"},{"column":"title","relation":"contains","condition":"Strong"},{"column":"title","relation":"contains","condition":"Max"},{"column":"title","relation":"contains","condition":"Wholesale"},{"column":"title","relation":"contains","condition":"Focus"},{"column":"title","relation":"contains","condition":"Boost"},{"column":"title","relation":"contains","condition":"Surge"}],"published_scope":"global"},{"id":622889533764,"handle":"frontpage","updated_at":"2026-04-21T12:25:28+01:00","published_at":"2024-05-14T11:52:50+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Home page","body_html":""},{"id":634821312836,"handle":"cola-ice","updated_at":"2026-04-21T12:25:28+01:00","published_at":"2024-11-13T17:28:59+00:00","sort_order":"alpha-asc","template_suffix":"","published_scope":"global","title":"MUSE Cola Ice Pouches","body_html":"\u003ch2 class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eClassic fizz. Cool finish.\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eMuse Cola Ice is the throwback favourite, reimagined for modern life. Enjoy the taste you know and love; crisp, sparkling cola with a refreshing icy twist that keeps every pouch satisfying from start to finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eMore than just flavour, Cola Ice is about moments: powering through late-night projects, adding extra drive to your workouts, or kicking back with friends without missing a beat. With steady release and zero sugar, it’s cola without compromise.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eWhy You’ll Love It:\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eClassic cola sparkle with a refreshing cool edge\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eClean, steady support without sugar, smoke, or mess\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-list: l0 level1 lfo1; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003ePerfect for workouts, busy days, or social nights out\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 class=\"MsoNormal\"\u003e\n\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eSpecifications:\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cul type=\"disc\" style=\"margin-top: 0in;\"\u003e\n\u003cli style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eAvailable as Nicotine, Energy, or No Nicotine Pouches\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eSlow-release technology for smooth, consistent effect\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eTobacco-free, sugar-free, discreet design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\" class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eRecyclable packaging\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e"},{"id":649963110724,"handle":"nicotine-pouches","title":"Nicotine Pouches","updated_at":"2026-04-21T12:25:28+01:00","body_html":"\u003ch2 class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eA Smarter Way to Stay in Control\u003c\/span\u003e\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eMuse Nicotine Pouches are made for people who want nicotine without the smoke, vapour, or sugar. Instead of sudden highs and dips, our advanced slow-release format delivers a steady rhythm that keeps cravings balanced, so you can stay focused on the moments that matter.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eWhether you’re cutting down, switching from cigarettes, or simply looking for a cleaner nicotine experience, Muse is the modern, smarter choice.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eFind Your Strength\u003c\/span\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003e6mg\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e (Mild) – Light support for those with low dependence or reducing step by step\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003e12mg\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e (Standard) – Balanced daily use for moderate cravings\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003e18mg\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e (Strong) – Stronger support for heavier cravings or higher daily intake\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003e24mg\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e (Max) – Maximum satisfaction in a single pouch for experienced users\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eWho They’re For\u003c\/span\u003e\u003c\/b\u003e\u003c\/h3\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eMuse Nicotine Pouches are designed for people who:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0in;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan lang=\"EN-GB\"\u003eWant a \u003cb\u003etobacco-free alternative\u003c\/b\u003e to smoking or vaping\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan lang=\"EN-GB\"\u003ePrefer a \u003cb\u003ediscreet, odour-free way\u003c\/b\u003e to manage cravings\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan lang=\"EN-GB\"\u003eNeed \u003cb\u003esmooth, reliable support\u003c\/b\u003e through busy days\u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l1 level1 lfo2; tab-stops: list .5in;\"\u003e\u003cspan lang=\"EN-GB\"\u003eAre gradually \u003cb\u003ereducing their nicotine intake\u003c\/b\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eEvery pouch is \u003cb\u003emade in Britain\u003c\/b\u003e, lab-tested for quality, and crafted with slow-release technology for consistent satisfaction. With smooth release, multiple strengths, and bold flavours, Muse helps you enjoy nicotine in a way that fits modern life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003cspan lang=\"EN-GB\"\u003eChoose your strength. Pick your flavour. Enjoy nicotine the smarter way.\u003c\/span\u003e\u003c\/b\u003e\u003cspan lang=\"EN-GB\"\u003e\u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-08-04T11:08:32+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Nicotine Pouch"}],"published_scope":"global"},{"id":623153676612,"handle":"standard-12mg-〇〇","title":"Nicotine – Standard (12mg)","updated_at":"2026-04-21T12:25:28+01:00","body_html":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-GB\"\u003eSteady and reliable. Muse Standard (12mg) is built for everyday use, giving you consistent satisfaction throughout the day. Strong enough to manage cravings but balanced enough for regular use, it’s the dependable choice for busy routines, commutes, and social moments alike.\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","published_at":"2024-05-18T17:16:43+01:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"(Standard – 12mg) Nicotine"}],"published_scope":"global"},{"id":622984331588,"handle":"original","updated_at":"2026-04-21T12:25:28+01:00","published_at":"2024-05-15T15:23:46+01:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Original Range Pouch Flavours","body_html":"\u003cp\u003e\u003cspan\u003eStep into a world of timeless tradition with our Muse Original. Crafted for connoisseurs who appreciate the classics, this collection embodies the essence of authenticity and heritage. From the brisk coolness of Cool Mint to the nostalgic sweetness of Cola, each pouch offers a familiar yet refreshing experience. \u003c\/span\u003e\u003c\/p\u003e"}]
Cola Ice 12mg (Standard) delivers the classic, fizzy cola taste with an icy twist — matched with steady nicotine support for daily balance. Strong enough to ease cravings, smooth enough to use every day.
Why You’ll Love It:
Reliable 12mg strength for everyday satisfaction
Classic cola flavour with a refreshing icy edge
Slow-release technology for long-lasting support
Discreet, mess-free design for work or travel
Tobacco-free & sugar-free; made in Britain & lab-tested
Who It’s For:
Moderate smokers or vapers switching to pouches
Daily users who want consistent, steady satisfaction
People who prefer smooth release without spikes or crashes
Lifestyle Fit: Perfect for commutes, workdays, or study. Cola Ice 12mg fits evenings and social settings when cravings are toughest.
How to Use: Place under your upper lip and enjoy for up to 45–60 minutes. Start with one pouch and adjust as needed.
Place the pouch under your upper lip and let it rest. It will release flavour and satisfaction gradually for up to 45–60 minutes.
How long does each pouch last?
Each pouch is designed for slow release and can be enjoyed for around 45–60 minutes, depending on your preference.
Is this flavour/strength right for me?
Choose your strength based on cravings or energy needs: lighter strengths for daily balance, stronger options for heavier cravings or demanding situations. Each flavour is crafted for taste preference, so you can find the one that best fits your routine.
Can I carry these pouches discreetly?
Yes. All Muse pouches are slim, mess-free, and odour-free, making them easy to carry and use anytime, anywhere.
Choosing a selection results in a full page refresh.
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Welcome to Muse.
Only people 18 and over can place orders with us. Enter if you are 18 years or older.
